1. Understand your audience
The first step to generating more organic leads for your business is understanding your audience.
If you want to attract the right organic traffic, you must target the right traffic first. When you understand your target audience, you’ll know how to get them interested in your business.
To find the right leads for your company, you’ll want to create buyer personas. Buyer personas are generalized profiles of ideal customers for your business. They describe the characteristics and common traits of someone likely to buy your products or use your services.
You can have more than one persona. Many businesses target different types of people, but many people fit into that persona.
For example, let’s say you are a diaper company trying to market your products to prospects.
You may have a persona for:
- Stay-at-home moms
- Stay-at-home dads
- Working moms
- Working dads
- And more
- Creating these personas allows you to appeal to people with what interests them the most about your business.
When you create your buyer persona, establish the following:
- Online behavior
- Household income
- Buying habits
- Pain points
- This information will help you establish who is most likely to be interested in your business.
When you know who you’re targeting, you can figure out how to target them.
2. Invest in search engine optimization (SEO)
Search engine optimization (SEO) is one of the best organic lead generation strategies for helping you attract valuable traffic and potential customers. SEO is the process of improving your website’s ranking in search results to reach more people interested in your business.
SEO lead generation is one of the best ways for you to obtain more customers to grow your business. You can get more out of organic lead marketing a few ways, like by targeting relevant keywords.
Keyword research is a critical part of SEO.
When users search, they utilize keywords to generate relevant results. If you want interested leads to find your business, you must select the right keywords for your campaign.
Conduct keyword research to find relevant keywords for your business.
As you complete keyword research, focus on long-tail keywords. Long-tail keywords are keywords that contain three or more words, like “organic farms in Harrisburg, PA.”
Long-tail keywords are better for your business because they attract more qualified leads.
If someone searched, “organic,” you wouldn’t know if they were looking for a farm, fruit, or a definition. Long-tail keywords indicate what your audience hopes to find, like your business or products.
Focusing on long-tail keywords will allow you to drive more interested leads to your page.
3. Improve page speed
Page speed is a crucial ranking factor for SEO. It also matters to users everywhere.
When users search, they want to access the result (like your website) fast. If your site loads too slowly, you risk those leads leaving your page and visiting a competitor instead.
Fifty-three percent of users will abandon a page if it takes more than three seconds to load. You don’t want to give away leads due to a slow-loading page.
To ensure your pages load quickly, you can use Google PageSpeed Insights (it’s free) to see how fast your page currently loads. Google will offer suggestions for how you or your developers can boost your page speed.
4. Make website navigation simple
The last thing your audience wants to do is struggle to find information on your page.
If your navigation is too difficult to use, you risk losing leads.
Your navigation needs broad headings that encompass numerous topics below them.
Many companies have generic headings like:
These broad headings allow you to organize your information into categories below the heading.
If you owned a floral shop, you could have some of your most popular products as headings in your navigation. You could have headings for occasions like funerals, weddings, birthdays, and more.
When someone hovers over that tab, they would see a list of your different products in that category. It’s a great way to help guide your audience directly towards what they need.
Clear and concise navigation drives better organic traffic for your business because people find your information and remain on your pages longer.
5. Publish content
If you want to know how to get leads, start by publishing content. Content creation is one of the most valuable organic lead generation ideas because it allows you to share useful information with your audience.
When you create content, you provide your audience with the knowledge they seek. Users consistently search online for information about various topics. Your business can provide these users with valuable information and get them to check out your company in the process.
To get started with publishing content, choose your format. Content comes in numerous forms, including blogs, infographics, videos, ebooks, and guides. You’ll want to use a mixture of these formats to keep your content fresh and exciting for your audience.
When you create content, you’ll want to conduct keyword research to find relevant topics for your content. You can search for your related keyword topics on Google to get an idea of how other sites cover your topic.
There is also a “People also ask” section in the search results that can help you understand the types of questions your audience asks about a topic. You can answer these questions in your content to provide your audience with more helpful information.
When you create content, focus on creating industry-related content.
Industry-related material ensures that you’re driving organic leads to your page that has a legitimate interest in your business.
For example, a flower shop wouldn’t write about how to fix a leaking toilet. Anyone who’s searching for a leaking toilet isn’t looking for a florist, but rather, a plumber. These leads wouldn’t be relevant to the florist.
By creating relevant content, your business will attract more organic and relevant traffic, making it a great organic lead marketing strategy.
6. Use social media
One of the most effective organic lead generation ideas is using social media marketing. Though social media efforts don’t have a massive effect on your website’s ranking in search results, it does help you drive more traffic to your site.
To start using social media, you must decide on your platforms first.
You can choose from numerous popular platforms, including:
These are all great platforms to connect with your audience and get them interested in your business.
Once you have your platform(s) selected, it’s time to post content. Many of these networks are excellent places for you to post links to your content or website. You can drive your social media followers to visit your site.
It’s an excellent opportunity for you to drive more organic traffic to your website or blog. You’ll obtain more organic leads by posting content on your social media accounts and inviting people to check it out.