Google Ads
Google Ads is a tool that displays word-based ads
used by users when searching for any information,
at the top of the results.
What is the proper operation of a Google Ads campaign?
Google Ads campaign process
The following steps for effectively promoting your business on the Google search & promotion network consist of:
- Analyzing a business objective and choosing the best tactics for achieving them.
- Volume analysis and keyword research for your desired keyword, both locally, nationally or globally.
- Based on the results of the analysis, a selection of the most appropriate campaign type (PPC, CPA, CPM, etc.) is followed, in order to more effectively meet your needs and goals.
- Design is then carried out, which includes setting up the campaigns and dividing the keywords into appropriate ad groups.
- Finally, we create ads and ad extens
Benefits of Google Ads
- Flow of very large number of visitors and consequently potential customers.
- Lower cost than other forms of promotion.
- Immediate results.
Management & Feedback
Google ads are a dynamic process. Keyword research, campaign planning and ad setup are one facet of their currency. A large percentage of ads unfortunately fail due to inadequate monitoring and feedback.
At NetDesigns we undertake:
- Weekly review of ads progress.
- Keyword customization based on competition moves.
- Add irrelevant phrases as negative keywords so you don't waste your available budget on searches with a lower conversion rate.
- Παραμετροποίηση της μέγιστης προσφοράς για τις λέξεις κλειδιά ώστε να επιτυγχάνεται η βέλτιστη σχέση μέσης θέσης, τιμής και μετατροπών
- Αποστολή μηνιαίου αναλυτικού report.
Uses of Google Ads
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